The Timeless Elegance of Needlepoint

Needlepoint might feel like something your grandma did (and let’s be honest—she totally rocked it), but this centuries-old craft is having a major moment. With origins in ancient Egypt, China, and the Middle East, what started as practical stitching has evolved into a beloved creative outlet for hobbyists and professionals alike. Over the years, needlepoint has woven its way through history—from Renaissance elegance to Victorian parlors—and now into the hands of modern makers who want a little flair with their fabric.

So why has it stuck around? For one, stitching is pure therapy. The slow, repetitive rhythm brings calm, focus, and mindfulness to even the busiest minds. It’s also a perfect fit for today’s love of handmade decor—think bold colors, witty sayings, and charming custom pieces that make your space feel personal.

Whether you’re just starting with simple patterns or diving into advanced techniques, needlepoint offers a creative challenge with a huge payoff. Custom designs are especially trending, letting stitchers show off their personality (or their cocktail order) in thread form.

At JellyRoo, we started stitching in 2023 and instantly fell in love with the process. With Nikki’s background in art and both of us craving designs that matched our silly, sassy style, we set out to create something new—a collection that blends elegance with fun.

Our name, JellyRoo, comes straight from our childhood nicknames—Kelly Jelly and Nikaroo—and we think it captures exactly what we’re about: playful, personal, and just a little nostalgic.

Whether you’re here to relax, create, or just try something new, we’ve got a design for you. Your next project is waiting—and we can’t wait to see what you stitch next.