Hi! We’re Kelly and Nikki—two Texas sisters who picked up stitching in 2023 and never looked back. What started as a relaxing creative outlet quickly turned into a full-blown obsession (the fun kind). With Nikki’s background in art and both of us loving anything with personality, we dreamed up a brand that blends playful, punchy designs with just the right touch of elegance.

Our canvases are a little silly, a little sassy, and totally us—made for stitchers who appreciate timeless craft with a modern twist.

And the name? JellyRoo is a mashup of our childhood nicknames—Kelly Jelly and Nikaroo—because even grown-up girls with a thing for florals, cocktails, and vintage flair deserve a brand that feels like home.